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Challenge
Pulse First Aid approached Digital Riser with a website that was outdated, difficult to navigate, and not fully responsive. Key links were not functioning properly, the design did not reflect the personality of the business, and the user journey for course enquiries lacked clarity.
The owner also wanted a completely new brand identity — something bold, memorable, and reflective of the fun, engaging nature of her training sessions.
Our Approach
We began with a full rebrand, developing a bold neon-inspired visual identity that aligned with the client’s vision while maintaining professionalism and credibility.
From there, we rebuilt the entire digital foundation:
A structured, mobile-first website
SEO-friendly course pages
Clear enquiry pathways
Improved usability across devices
We ensured the website reflected both the energy of the courses and the trust required in the first aid training industry.
Ethical marketing and long-term visibility were central to every decision.
Services Delivered
Full rebrand (logo, colour palette, typography)
Website redesign and migration
SEO-optimised course content
Google Search Console setup and full page indexing
Google Business Profile connection
Legal compliance pages (Privacy Policy, Cookie Policy, Accessibility Statement, Terms & Conditions)
Professional photography and videography session
Custom Canva social media template pack
One-to-one training session on using the templates independently
Results
Pulse First Aid now has a fully responsive, SEO-ready website that clearly presents all courses and supports enquiries across Edinburgh and the West Lothians.
The brand identity reflects the business personality while maintaining clarity and professionalism.
The client described the process as:
“Smooth, professional, and stress-free… truly bespoke.”
Digital Riser continues to support Pulse First Aid with digital visibility and long-term marketing strategy whenever needed.
