Pulse First Aid Training.

Pulse First Aid approached Digital Riser with a website that was outdated, difficult to navigate, and not fully responsive. Key links were not functioning properly, the design did not reflect the personality of the business, and the user journey for course enquiries lacked clarity.

The owner also wanted a completely new brand identity — something bold, memorable, and reflective of the fun, engaging nature of her training sessions.

We began with a full rebrand, developing a bold neon-inspired visual identity that aligned with the client’s vision while maintaining professionalism and credibility.

From there, we rebuilt the entire digital foundation:

• A structured, mobile-first website

• SEO-friendly course pages

• Clear enquiry pathways

• Improved usability across devices

We ensured the website reflected both the energy of the courses and the trust required in the first aid training industry.

Ethical marketing and long-term visibility were central to every decision.

• Full rebrand (logo, colour palette, typography)

• Website redesign and migration

• SEO-optimised course content

• Google Search Console setup and full page indexing

• Google Business Profile connection

• Legal compliance pages (Privacy Policy, Cookie Policy, Accessibility Statement, Terms & Conditions)

• Professional photography and videography session

• Custom Canva social media template pack

• One-to-one training session on using the templates independently